Services / Private label manufacturing
Private label perfume manufacturing, from brief to filled bottle
You bring the brand. We develop the fragrance, find or design the bottle and pack, take care of compliance, and fill it in our own factory in Gurgaon. Walk in with an idea; walk out with the complete product.
Quick answer
Private label perfume is a fragrance line made to your brief and sold under your brand name. With us, a project typically takes 12–16 weeks from the first conversation to delivered product. Minimums start at 1,500 units per fragrance with catalogue bottles; custom glass starts at 40,000 units.
At a glance
- Since 2016
- Own factory in Gurgaon since 2022
- Fragrance for 15+ brands
- 12 million bottles filled
- Sold in 14 countries
01
What's included
Everything between the idea and the filled bottle. Take all of it, or only the part you need.
- 01
Brand and market brief.
Who the brand is for, who it competes with, and the price point it has to hit. We settle the price point before the perfume brief, not after.
- 02
Fragrance creation.
A fragrance developed to your brief, usually over three rounds of modifications.
- 03
Bottle and cap.
From our catalogue, or a custom mould.
- 04
Design and decoration.
Label, carton and artwork. Optional, if you don't have your own design team.
- 05
Compliance.
We follow IFRA guidelines, register each new variant with FDA Haryana, and label to Indian rules. We prepare the legal documents alongside production.
- 06
Production.
Maceration, filtration, filling, capping and cartoning in our Gurgaon factory.
- 07
Export logistics support for brands selling abroad.
What we make
Eau de parfum, body mists, perfume oils and attars, and fragrance for the home, the car and personal care.
02
How it works
Several steps run at the same time, so a project typically takes 12–16 weeks from the first conversation to delivered product.
01
Brand brief.
We learn the brand, the customer and what the fragrance has to do.
02
Research.
The market, the competition and the price point.
03
Perfume brief and modifications.
The perfumer develops the fragrance; you evaluate the modifications, usually over three rounds.
04
Bottle, cap and packaging.
Chosen alongside the fragrance, then sampled before production.
05
Legal approval and production.
Registration, then production of the bottles, caps and perfume oil.
06
Filling and finishing.
Maceration, filling and cartoning, ready for delivery.
03
What it costs
Cost depends on the fragrance, the bottle and the finish you choose. The biggest lever is the glass: catalogue bottles keep both the budget and the minimums down, and custom moulds raise both. Reorders cost less, because you pay only for oil, packaging and filling, with no development.
04
Minimum quantities
Below 1,500 units, glass, print and set-up costs stop being viable. Some catalogue bottles carry their own minimum, so check each one in Bottles & caps.
05
Work
Shoppers Stop: retailer private label
Arcelia, six eaux de parfum: a house range built to luxury fragrance standards, in international-quality bottles, at an accessible price point.
Read the case study
Mast & Harbour: marketplace label
Five eaux de parfum for Myntra's own label: fresh, woody and aquatic, a different palette within the brand's open-ocean identity.
Read the case study
Biba: a new fragrance brand
Spelle by Biba: brand creation, fragrance, bottle and cap shape, design and packaging, for a line global in expression and rooted in Indian values.
Read the case study
06
Frequently asked questions
What is private label perfume?
A fragrance developed and made for you and sold under your brand name.
Do I need to know about perfumery?
No. You need a clear idea of your brand, your customer and where the product sits. The perfumer handles the formulation.
Can I use an existing perfume as a reference?
Yes. A reference fragrance is a quick way to show what you like, and it guides the development of a fragrance for your brand.
Can we start small to test the market?
Yes. With catalogue bottles, minimums start at 1,500 units per fragrance. If you're a first-time founder, start with a session with our team to work through your idea, budget and minimums before you spend.
How many fragrances should we launch with?
Three to five well-differentiated fragrances is a practical start for a new brand.
Do you design the packaging?
Yes, if you need it. If you have your own design team, we work from their artwork.
We already have a formula. Can you just fill it?
Yes. We can macerate, filter, fill, cap and carton a fragrance you already own.
What does a reorder involve?
Only oil, packaging and filling, with no development, so a reorder costs less than the first run.
How do you handle compliance?
We follow IFRA guidelines. Each new variant is registered with FDA Haryana, which needs a Brand Authorisation Letter from you to 3003BC Lifestyle on ₹100 e-stamp paper. Labels follow Indian rules (Legal Metrology), and we can prepare export labelling for your target markets.
Will my perfume last eight to ten hours?
Longevity depends on the ingredients, the concentration, the skin and the weather. We agree performance goals during development and test against them.
Brands and retailers
Tell us about your brand and we'll send a scope of work.
First-time founders