Studio 3003BC

Guides / What it costs

How much does it cost to launch a perfume brand in India?

Quick answer

Depends on your vision, there is minimum quality standard that we produce, rest is driven by your vision.

01

What goes into the cost, line by line?

Line itemWhat it coversRange
Fragrance developmentBrief, perfumer time, three rounds of mods, per fragrance₹50k–1.0l
Fragrance oilPer kg; 1,000 × 50ml EDP at 20% uses ~10kg₹6k–50k/kg
Bottles & capsCatalogue glass and caps, per unit₹45–200
Labels & cartonsDesign, print and finishing, per unit₹18–300
Filling & assemblyMaceration, fill, crimp, cap, carton, per unit₹17–55
Compliance & stabilityIFRA check, stability and compatibility, per fragrance₹25k–50k
Photography & launchOptional; many brands do this in-house₹0–1.5L

02

What do real launches look like?

Founder test run

3 - 4 Perfumes

3 fragrances x 1,500/each, 50ml, 10ml, catalogue bottles & caps

Brand Extension

5 - 6 Perfumes

5 fragrances x 1,500/each, 100ml, 50ml, 10ml, 3ml, trail sets, imported bottles & caps

Retail customer

5 - 6 Perfumes

5 fragrances x 1,500/each, 100ml, 50ml, 10ml, 3ml, trail sets, imported bottles & caps

03

What moves the price up or down?

  1. 01

    Glass and caps

    Catalogue stock vs custom moulds is the single biggest lever on both budget and minimums.

  2. 02

    Concentration

    EDP at 18–22% oil costs more per unit than EDT or body mist.

  3. 03

    Volume

    Unit cost falls steeply between 1,500 and 5,000 units.

  4. 04

    Naturals

    Real oud, rose and sandalwood raise oil cost; accords get close for less.

  5. 05

    Print finishes

    Foiling, embossing and rigid boxes add ₹15–200 a unit.

04 — Minimum quantities

1,500 units per fragrance with catalogue bottles; 5,000 per fragrance with custom glass x 6 variants.

05

Questions about cost

Do I pay upfront?

Development is billed at the start; production is typically 50% on order and 50% before dispatch.

What does a reorder cost?

Only oil, packaging and filling — no development.

Why are your minimums 1,500 units?

Below that, glass, print and set-up costs are not viable. It is rear to find a vendor who will we able to fulfil the requirement.

Brands & retailers

Get a detailed scope of work.

First-time founders

Walk through your project with us.