The Journal

The Art, Science and Business of Scent

Journal

Why Fashion Brands Are Launching Their Own Perfumes

From accessible luxury to new revenue streams, discover why fashion brands are entering the perfume industry and how the right fragrance manufacturing partner can turn a signature scent into a successful brand extension.

28 October 2026

Journal

How to start a perfume brand in India

Planning to launch your own perfume brand in India? Explore fragrance development, private label manufacturing, packaging, costs and the essential steps to build a successful perfume business.

28 October 2026

Journal

Private label or third-party perfume manufacturing: what's the difference?

Third-party manufacturing means one company makes a product that another company sells under its own brand. Private label perfume is a form of third-party manufacturing; what differs is scope. A filling-only manufacturer fills and packs a fragrance you already have, while private label done end to end also covers the brand brief, the fragrance, and the bottle and pack.

13 November 2026