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Plain answers about making fragrance.
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How to start a perfume brand in India
The decisions, costs and minimums in the order you’ll face them — from first idea to first 1,500 bottles.
14 min read · Updated Sep 2026
Topics
Costs
How much does it cost to launch a perfume brand?
Line-by-line costs and three example budgets.
8 min
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Minimums
What are the minimum order quantities for perfume?
By product, catalogue vs custom packaging.
5 min
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Development
How fragrance development works, step by step
Brief, mods, rounds, and what a perfumer needs from you.
10 min
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Development
EDP vs EDT vs body mist: which should you launch?
Concentration, price point and longevity compared.
6 min
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Packaging
Catalogue or custom bottles?
Cost, minimums and lead time for each route.
7 min
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Compliance
IFRA and labelling rules for perfume in India
Legal Metrology, BIS and what goes on the carton.
9 min
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Private label
Private label vs white label perfume
What you own, what you don’t, and why it matters.
5 min
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Selling
Pricing a perfume for Indian retail and marketplaces
Margins from factory to MRP.
8 min
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