Work / Shoppers Stop · Private label · Fragrance development · Packaging
Shoppers Stop: Making a luxury fragrance experience more accessible
Arcelia — a collection of six eau de parfums developed by 3003BC for Shoppers Stop, bringing together international-quality bottles and carefully developed fragrance compositions to deliver a premium olfactive experience at an accessible price point.
- Client
- Shoppers Stop Ltd
- Brand
- Arcelia by Shoppers Stop
- Product
- Eau de parfum, 100ml × 6
- Services
- Brand & Fragrance creation, Bottle, Cap & Packaging Design
- Channel
- Shoppers Stop stores & online
- Year
- 2024
The situation
As one of India's leading retailers of fine fragrances, Shoppers Stop had a strong understanding of consumer preferences and the fragrance market. The opportunity was to create its own fragrance brand, offering popular fragrance profiles at an accessible price without compromising on the quality of the olfactive experience.
The challenge was to make an accessible fragrance range feel premium, from the fragrance compositions to the bottle itself.
The brief
Create a range of popular fragrance profiles that delivers a luxury fragrance experience at an accessible price point, without compromising on olfactive quality.
The hard part
A luxury fragrance experience at a price that feels effortless
The fragrances had to deliver a luxury-like olfactive experience at a pocket-friendly price, without compromising on quality. The challenge was to identify sought-after fragrance profiles, develop distinctive compositions and pair them with international-quality bottles that felt premium without pushing up the price.
What we did
- 01
Brief
Translated Shoppers Stop's vision into a fragrance range focused on popular profiles, premium appeal and accessible pricing.
- 02
Development
Evaluated 40 fragrance profiles over three months, refining the selection to create the final Arcelia range of six perfumes.
- 03
Packaging
Selected an international-quality bottle range to deliver a premium look and packaging that complemented Arcelia's fragrance compositions, bringing together quality, aesthetics and accessibility.
- 04
Production
Brought the six Arcelia fragrances to life, coordinating fragrance creation and packaging to deliver a cohesive, quality-focused product range.
The olfactive palette
The outcome
Six fragrances brought together under Arcelia.
3003BC helped develop Arcelia's fragrance offering for Shoppers Stop, combining fragrance creation and considered packaging with international-quality bottles to deliver an accessible, premium fragrance proposition.
What this means for a brand like yours
Make premium fragrance more accessible, not less distinctive.
At 3003BC, we help brands translate consumer aspirations into distinctive fragrance experiences, balancing olfactive sophistication, refined packaging and commercial viability.