Work / Biba · Private label · Fragrance development · Packaging
Biba: a women's fragrance line that belongs next to festive ethnic wear
Four eaux de parfum for India's largest ethnic-wear brand for women — developed, packed and filled by 3003BC, and sold in Biba stores nationwide.
- Client
- Biba Apparels Pvt Ltd
- Brand
- Biba
- Product
- Eau de parfum, 100ml × 4
- Services
- Brand & Fragrance creation, Bottle, Cap shape & Packaging Design
- Channel
- Biba stores & online
- Year
- 2018
The situation
Biba had built its name on kurtas, suits and festive sets bought for weddings, and Festivities. Store teams kept hearing the same request at the till: something to complete the outfit. Fragrance was the obvious next category — and the easiest one to get wrong for a brand that had never sold a liquid. The challenge was to build a new fragrance identity that felt global in its expression and values, while leveraging the trust and quality customers already associated with BIBA.
The brief
Create a fragrance brand with a truly global outlook — one that reflects an international mindset while building on the trust and quality our customers already associate with BIBA
The hard part
An EDP-quality scent at an impulse-buy price, that lasts through an Indian wedding.
The retail price had to land under ₹1,000 for 100ml, which ruled out custom glass and most high-cost naturals. And the fragrances had to survive eight hours of heat, crowds and heavy fabric — where citrus-led scents vanish in the first hour.
What we did
- 01
Brief
Defined the fragrance brand's direction around a global outlook, aligning its identity with BIBA's established customer trust and quality.
- 02
Development
Collaborated with UK-based Perfumer, whose guided tour of India helped shape an understanding of the Indian woman's fragrance preferences and informed the creation of luxury compositions.
- 03
Packaging
A catalogue 100ml bottle with a custom cap finish and cartons carrying Biba’s branding
- 04
Production
The fragrance and packaging development to bring the new fragrance brand to life, ensuring a cohesive experience across the compositions, bottle design and final packaging.
The olfactive palette
The outcome
Launched ahead of the festive season, and reordered since.
The line launched across Biba stores and online ahead of the festive season, and has been reordered since.
What this means for a brand like yours
Start from the occasion, and set the price first.
Start from the occasion your customer already buys for, not a fragrance trend. And set the price first — it decides the glass, the concentration and the notes.