Studio 3003BC

Work / Safe shop · Private label · Fragrance development · Packaging

Safe Shop: The art of fine fragrance, made more accessible

A diverse fragrance portfolio developed by 3003BC for IBAE by Safe Shop, spanning eau de parfums, body mists and deodorants. Inspired by sought-after global fragrance profiles, the collection brings together original compositions, considered design and everyday versatility for a wide spectrum of Indian consumers.

The four Biba bottles on the packing bench, cartons behind
Client
IBAE, Safe Shop
Brand
Safe Shop
Product
Eau de Parfum, Body Mist & Deodorant
Services
Fragrance creation, Bottle & Cap and Decoration, Packaging
Channel
Safe Shop
Year
2023

The situation

The vision was to bring a more elevated fragrance experience to a wider Indian audience. Safe Shop sought to build a collection that drew inspiration from popular international fragrance profiles while offering its own distinctive interpretation.

With products for both men and women across different formats, the range needed to offer variety without losing its sense of cohesion — making premium fragrance an accessible part of everyday personal care.

The brief

Create a range of premium, popular fragrances that appeal to a wider audience across India.

The hard part

Familiar fragrance appeal. A character of its own.

The challenge was to capture the familiarity of popular global fragrance profiles without creating direct copies. Each composition needed its own identity, while the broader portfolio had to accommodate different preferences, product formats and changing variant requirements. The packaging needed to bring everything together through a timeless, recognisable design.

What we did

  1. 01

    Brief

    Explored popular global fragrance profiles to establish a creative direction that balanced familiarity with originality.

  2. 02

    Development

    Developed original interpretations across a versatile portfolio — eau de parfums and deodorants for men, alongside eau de parfums and body mists for women.

  3. 03

    Packaging

    Selected a classic, unisex bottle silhouette with a coordinated cap to create a consistent visual identity across the range. The emphasis on glass quality gave the collection a refined, premium finish.

  4. 04

    Production

    Brought the fragrance compositions and packaging together across multiple product formats, with a flexible range structure that allowed for variant selection in response to sales preferences.

Mod blotters, labelled A1–A6
Carton proofs pinned on board

The olfactive palette

FragranceFamilyTopHeartBase
ValorinAquaBergamot, Mandarin, PineapplePink pepper, Clary sage, LeatherMoss, Patchouli, Ambergris
RoyaleWoodyJuniper berry, Bergamot, CypressLily of the valley, Rose, Ylang Ylang, VetiverMoss, Patchouli, Sandalwood
FantasieSweet FloralPeach, Blackcurrant, Mandarin orange, Coconut, Pink pepperRose, Flowers, VetiverMoss, Patchouli, Sandalwood
CelesteFruityApple, Blackcurrant Buds, Lychee, RaspberryRosy, Indole, Fressia, JasmineVanilla, Maltol, Cashmeran, Patchouli
Berry SpritzFruity Floral Bergamot, Mandarin, Orange blossom, Neroli, BerriesTuberose, Jasmine, MagnoliaVanilla, Musk, Amber
Sunshine SparkleWhite FloralCucumber, Grapefruit, MagnoliaGreen Apple, Lily of the valley, Tuberose, Violet, RoseAmber, Sandalwood, Woody
Flora RushSweet Floral Bergamot, Pear, LemonRose, Jasmine, FressiaMusk, Amber, Patchouli, Rhuburb
Imperial CrownSpicy CitrusGrapefruit, Lemon, Mint, Pink pepperGinger, Nutmeg, JasmineIncense, Vetiver, Cedar, Sandalwood, Patchouli, Labdanum, White Musk
Your MajestyWoody SpicyLavender, Bergamot, LemonWoody, Spicy, Orange blossomLight woods, Amber, Musk
Regent NoirOriental WoodyBergamot, Cumin, Oud, Black pepperCedarwood, Incense, Jasmine, OrangeAmbery, Musk, Patchouli, Tobacco, Tonka

The outcome

A versatile fragrance collection, united by one identity.

3003BC brought IBAE's fragrance vision to life through original compositions, a cohesive bottle design and a portfolio spanning multiple personal fragrance formats. A considered balance of global inspiration, individual character and everyday accessibility.

What this means for a brand like yours

Make a lasting impression, at every touchpoint.

At 3003BC, we help brands turn consumer insights and market opportunities into distinctive fragrance portfolios. From original compositions and product design to packaging and production, we create fragrance experiences that balance desirability, identity and commercial relevance.

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