Work / Mast & Harbour· Private label · Fragrance development · Packaging
Mast & Harbour: An olfactive journey inspired by open oceans
A collection of five 100ml eau de parfums developed by 3003BC for Mast & Harbour, drawing inspiration from the vastness and character of the open ocean. A diverse palette of fresh, woody and aquatic compositions, brought together through a distinctive visual identity.
- Client
- Myntra, Mast & Harbour
- Brand
- Mast & Harbour
- Product
- Eau de parfum, 100ml × 5
- Services
- Fragrance creation, Bottle & Cap and Decoration, Packaging
- Channel
- Myntra online
- Year
- 2024
The situation
Inspired by the spirit of open oceans, Mast & Harbour embodies a world of exploration, understated style and contemporary expression. The opportunity was to translate this brand identity into a fragrance collection that captured its essence while exploring a broader olfactive landscape.
The vision was to create fragrances with individual personalities, yet a shared sense of freshness and connection to the brand's coastal roots.
The brief
While remaining true to the core brand footprint of open oceans, create a diverse range of olfactive palettes.
The hard part
Different scent personalities, bound by one horizon.
The challenge was to create distinct fragrance expressions without losing sight of the brand's defining identity. Woods, oud, musk, citron and aquatic notes each offered a different olfactive direction. The task was to give every composition its own character while maintaining a cohesive collection that felt unmistakably Mast & Harbour.
What we did
- 01
Brief
Translated the spirit of open oceans into a creative fragrance direction, allowing the collection to explore diverse scent profiles while retaining a shared identity.
- 02
Development
Developed fresh interpretations across woody, oud, musky, citron and aquatic fragrance families, each with its own distinctive olfactive character.
- 03
Packaging
Designed a diffused bottle effect, complemented by colours representing each fragrance family. Deep-blue caps, inspired by the open ocean, brought a consistent visual signature to the collection.
- 04
Production
Brought the fragrance compositions and packaging concepts together through production, creating a cohesive range of finished eau de parfums.
The olfactive palette
The outcome
A collection with depth, freshness and a sense of freedom.
3003BC translated Mast & Harbour's open-ocean identity into a contemporary fragrance collection. Distinct olfactive compositions, paired with considered bottle design and a signature deep-blue detail, brought the brand's world to life through scent and form.
What this means for a brand like yours
Build a fragrance world that feels unmistakably yours.
At 3003BC, we help brands translate their identity into distinctive olfactive experiences. From fragrance creation to packaging and production, we bring every element together to create collections that are cohesive in vision and individual in character.