WORK / MANYAVAR · PRIVATE LABEL · FRAGRANCE DEVELOPMENT · PACKAGING · MANUFACTURING
Manyavar: A fragrance line made for celebrations
3003BC introduced Manyavar’s men’s fragrance line: five perfumes made to complete the brand’s celebration wear. We took it from the first fragrance idea to the finished bottle and kept it true to Manyavar’s vision throughout.
- Client
- Vedant Fashions Ltd.
- Brand
- Manyavar
- Product
- Perfume, 50ml × 5
- Services
- Fragrance creation, Bottle & Packaging design, Manufacturing
- Channel
- Stores, Manyavar online
- Year
- 2023
The situation
Manyavar dresses men for life’s biggest moments, from weddings to festivals. Fragrance was a natural next step, a way to complete the look and take the brand beyond clothing. Manyavar needed a partner who could build the line from scratch and keep it true to the brand.
The brief
Create a men’s fragrance line that feels as much a part of the celebration as a Manyavar outfit, and deliver it ready for sale.
The hard part
Making a scent feel as Manyavar as the clothes.
Each fragrance had to suit a celebration and still be easy to wear. The range also had to sit naturally beside Manyavar’s clothing at ₹1,499. The scent, the bottle and the box all had to feel unmistakably Manyavar.
What we did
- 01
Brief
Turned Manyavar’s brand vision and occasions into five fragrance directions.
- 02
Development
Created five compositions, from fresh citrus to deep oud.
- 03
Packaging
Designed the bottle and packaging to match Manyavar’s look and sit beside its clothing.
- 04
Production
Brought the fragrance compositions and packaging together through production, translating the creative vision into a finished eau de parfum collection.
The olfactive palette
The outcome
Fragrance, made for the celebration.
Manyavar now has a five-piece men’s fragrance line sold alongside its clothing. 3003BC handled every step, from the first scent to manufacturing, so the line arrived ready to sell and true to the brand.
What this means for a brand like yours
Your brand already has a look. Give it a scent.
At 3003BC, we build fragrance lines for fashion brands from the ground up. From fragrance creation and packaging design to manufacturing, we make products that feel as much yours as your clothes do.