Work / Fabindia· Private label · Fragrance development · Packaging
Fabindia: Where the art of fragrance meets the wisdom of traditional wellness.
A collection of four original perfume oils developed by 3003BC for Fabindia, inspired by the timeless principles of Ayurveda and aromatherapy. Rooted in traditional wellness philosophies, each composition brings together carefully considered ingredients to create a sensorial expression of nature, mood and well-being.
- Client
- Fabindia
- Brand
- Fabindia
- Product
- Perfume Oil, 10ml x 4
- Services
- Fragrance creation and production
- Channel
- Fabindia stores & online
- Year
- 2023
The situation
Fabindia has long celebrated India's traditional knowledge, natural materials and artisanal heritage. Fragrance offered an opportunity to extend this philosophy into a sensory experience, bringing together the principles of Ayurveda and aromatherapy in an accessible product range.
The challenge was to create fragrance oils that went beyond conventional perfumery, with each blend designed around a distinct mood and its association with chakra healing.
The brief
Create a range of mood-impacting fragrance oils inspired by the healing of chakras.
The hard part
An authentic essential-oil experience at an accessible price point.
The challenge was to translate the principles of Ayurveda and aromatherapy into four distinctive fragrance blends. Each composition needed to feature carefully selected notes associated with chakra traditions while delivering an authentic essential-oil-inspired experience at a more accessible price.
What we did
- 01
Brief
Studied Ayurvedic writings and aromatherapy principles to identify fragrance notes traditionally associated with chakra healing.
- 02
Development
Refined each blend to create an evocative, essential-oil-inspired sensory experience while maintaining the intended price positioning.
- 03
Packaging
Developed the packaging for the 10ml perfume oils, ensuring the presentation complemented the collection's natural inspiration and Fabindia's design sensibility.
- 04
Production
Produced the four 10ml perfume oils, translating the developed formulations into a finished product range.
The olfactive palette
The outcome
A collaboration of heritage, nature and the art of perfumery.
3003BC translated Fabindia's vision into a distinctive collection of perfume oils, bringing together research-led fragrance creation and production. The result was an expression of traditional wellness inspiration through the timeless language of scent.
What this means for a brand like yours
Let your brand story find its signature scent.
At 3003BC, we transform ideas, inspirations and brand philosophies into distinctive fragrance experiences. From ingredient research and formulation to production, we help brands create products that express their identity through the art of perfumery.