Work / Dressberry· Private label · Fragrance development · Packaging
Dressberry: Fragrance with a fashion-forward edge
Eight eau de parfums created by 3003BC for Dressberry, translating the brand's youthful, fashion-forward spirit into a world of fragrance. Original compositions, unexpected twists on familiar favourites and playful packaging came together to create a collection made for a generation that likes to express itself.
- Client
- Myntra, Dressberry
- Brand
- Dressberry
- Product
- Eau de parfum, 50ml × 8
- Services
- Fragrance creation, Bottle & Cap and Decoration, Packaging
- Channel
- Myntra online
- Year
- 2023
The situation
Known for its youthful take on fashion, Dressberry wanted to bring the same sense of individuality and expression into fragrance. The vision was to create a collection that spoke to the 20–25 age group, with each fragrance reflecting a different facet of the brand's personality.
The idea was simple: fragrances that felt modern, sparkling and full of character, with an identity that was distinctly Dressberry.
The brief
Translate the spirit and values of the brand into distinctive fragrance profiles, creating a range that appeals to the 20–25 age group through a modern and expressive olfactive language.
The hard part
Familiar favourites. With a twist of their own.
The challenge was to create fragrances that felt instantly appealing without feeling predictable. Popular fragrance profiles provided inspiration, but the compositions needed their own point of view. The packaging, too, had to strike the right balance — timeless in form, youthful in expression and mindful of the brand's budget.
What we did
- 01
Brief
Translated Dressberry's youthful personality and brand values into individual fragrance directions, giving each composition its own creative identity.
- 02
Development
Collaborated with three perfumers to create original compositions and reinterpret popular fragrance profiles with unexpected twists. Six fragrances were shortlisted through extensive focus group evaluations.
- 03
Packaging
Worked with the design team to develop the bottle, cap and decoration. A timeless structure met youthful design details, creating a visual identity that reflected Dressberry's fashion sensibility while respecting budget considerations.
- 04
Production
Brought the selected fragrance compositions and packaging together through production, transforming the creative direction into a finished collection of 50ml eau de parfums.
The olfactive palette
The outcome
Modern · Sparkling · Full of character
3003BC brought Dressberry's youthful vision into fragrance through six original compositions and a considered packaging identity. A collection that captured the spirit of the brand — expressive, contemporary and never quite ordinary.
What this means for a brand like yours
Give your brand a personality people can wear.
At 3003BC, we turn brand identities and consumer aspirations into distinctive fragrance experiences. From original compositions to packaging and production, we help brands create products that connect with their audience and leave a lasting impression.