
Client Brief
The Biba customer bought western fragrances with Indian attire and accessories. We were tasked to create a new Brand of fragrances that was truly global in its expression and values. While leveraging the trust and quality that she had in Biba we needed to offer a range that reflected an International mindset.
Solution
For Bottles we partnered with a design house specialising in perfume bottle packaging. We creative directed the entire process of development of branding. An exquisite range of Luxury compositions happened after a guided tour of India by John Stephen to get a better understanding of the fragrance nuances of the Indian woman.

Olfactive Palette
Fragrance Family :
Chyphre

Top notes:
Orange

Heart notes:
Lavender

Base notes:
Ambergris

Olfactive Palette
Fragrance Family :
Florals & Fruity

Top notes:
Red Fruit accord

Heart notes:
Rose, Jasmine

Base notes:
Ambergris, Sandalwood

Olfactive Palette
Fragrance Family :
Fresh Floral

Top notes:
Bergamot, Lime

Heart notes:
Lily of the Valley

Base notes:
Musk

Olfactive Palette
Fragrance Family :
Fresh Spice

Top notes:
Sweet Orange & Lemon

Heart notes:
White Florals, Nutmeg, Galbanum

Base notes:
Guaicwood
