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Client

Myntra, Dressberry

Product

Eau De Toilette

Services

Fragrance creation, Bottle & Cap
and decoration, Packaging

Client

Product

Services

Safe Shop, IBAE

Eau De Parfum, Body Mist & Deodorant

Fragrance creation, Bottle & Cap and Decoration, Packaging

Client Brief

Safe Shop is one of India’s Oldest and largest Direct marketing Companies. The brief was to create premium, Popular fragrances that appeal to a larger population of India.

Solution

The range we created are inspirations, NOT COPIES of the top global profiles. The line was designed to have flexibility in terms of variant ordering depending on sales. A classic unisex bottle shape with cap was chosen to define the entire range. The focus was on the quality of the glass. We created a range of EDPs and Deodorants & for men and a range of EDPs and Body mists for women.

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Olfactive Palette

Fragrance Family :
Aqua

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Top notes:

Bergamot, Mandarin, Pineapple

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Heart notes:

Pink pepper, Leather, Clary Sage

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Base notes:

Moss, Patchouli, Ambergris

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Olfactive Palette

Fragrance Family :
Woody

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Top note:

Juniper Berry, Bergamot, Cypress

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Heart notes:

Lily Of the Valley, Rose, Ylang-ylang, Vetiver

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Base notes:

Moss, Patchouli, Sandalwood

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Olfactive Palette

Fragrance Family :
Sweet Floral

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Top note:

Peach, Black Currant, Mandarin Orange, Coconut
& Pink pepper

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Heart note:

Rose, Flowers, Vetyver

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Base note:

Moss, Patchouli, Sandalwood

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Olfactive Palette

Fragrance Family :
Fruity Floral

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Top note:

Apple, Blackcurrant buds, Lychee, Raspberry

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Heart note:

Rose, Indole, Freesia, Jasmine

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Base note:

Vanilla, Maltol, Cashmeran, Patchouli

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Olfactive Palette

Fragrance Family :
Fruity Floral

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Top note:

Bergamot, Mandarin, Orange Blossom, Neroli, Berries

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Heart note:

Tuberose, Jasmine, Magnolia

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Base note:

Amber, Musk, Vanilla

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Olfactive Palette

Fragrance Family :
White Floral

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Top note:

Cucumber, Grapefruit and Magnolia

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Heart note:

Green Apple, Lily of the Valley, Tuberose, Violet, Rose

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Base note:

Woody, Sandalwood, Amber

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Olfactive Palette

Fragrance Family :
Sweet Floral

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Top note:

Bergamot, Pear, Melon

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Heart note:

Jasmine, Freesia, Rose

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Base note:

Musk, Patchouli, Rhuburb, Amber

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Olfactive Palette

Fragrance Family :
Spicy Citrus

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Top note:

Grapefruit, Lemon, Mint, Pink pepper

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Heart note:

Ginger, Nutmeg, Jasmine

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Base note:

Incense, Vetiver, Cedar, Sandalwood, Patchouli, Labdanum, White musk

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Olfactive Palette

Fragrance Family :
Woody Spicy

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Top note:

Lavender, Bergamot, Lemon

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Heart note:

Woody, Spicy, Orange blossom

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Base note:

Light woods, Amber, Musk

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Olfactive Palette

Fragrance Family :
Oriental Woody

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Top note:

Bergamot, Cumin, Oud, Black pepper

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Heart note:

Cedarwood, Incense, Jasmine, Orange

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Base note:

Ambery, Musk, Patchouli, Tobacco, Tonka