
Client Brief
Safe Shop is one of India’s Oldest and largest Direct marketing Companies. The brief was to create premium, Popular fragrances that appeal to a larger population of India.
Solution
The range we created are inspirations, NOT COPIES of the top global profiles. The line was designed to have flexibility in terms of variant ordering depending on sales. A classic unisex bottle shape with cap was chosen to define the entire range. The focus was on the quality of the glass. We created a range of EDPs and Deodorants & for men and a range of EDPs and Body mists for women.

Olfactive Palette
Fragrance Family :
Aqua

Top notes:
Bergamot, Mandarin, Pineapple

Heart notes:
Pink pepper, Leather, Clary Sage

Base notes:
Moss, Patchouli, Ambergris

Olfactive Palette
Fragrance Family :
Woody

Top note:
Juniper Berry, Bergamot, Cypress

Heart notes:
Lily Of the Valley, Rose, Ylang-ylang, Vetiver

Base notes:
Moss, Patchouli, Sandalwood

Olfactive Palette
Fragrance Family :
Sweet Floral

Top note:
Peach, Black Currant, Mandarin Orange, Coconut
& Pink pepper

Heart note:
Rose, Flowers, Vetyver

Base note:
Moss, Patchouli, Sandalwood

Olfactive Palette
Fragrance Family :
Fruity Floral

Top note:
Apple, Blackcurrant buds, Lychee, Raspberry

Heart note:
Rose, Indole, Freesia, Jasmine

Base note:
Vanilla, Maltol, Cashmeran, Patchouli

Olfactive Palette
Fragrance Family :
Fruity Floral

Top note:
Bergamot, Mandarin, Orange Blossom, Neroli, Berries

Heart note:
Tuberose, Jasmine, Magnolia

Base note:
Amber, Musk, Vanilla

Olfactive Palette
Fragrance Family :
White Floral

Top note:
Cucumber, Grapefruit and Magnolia

Heart note:
Green Apple, Lily of the Valley, Tuberose, Violet, Rose

Base note:
Woody, Sandalwood, Amber

Olfactive Palette
Fragrance Family :
Sweet Floral

Top note:
Bergamot, Pear, Melon

Heart note:
Jasmine, Freesia, Rose

Base note:
Musk, Patchouli, Rhuburb, Amber

Olfactive Palette
Fragrance Family :
Spicy Citrus

Top note:
Grapefruit, Lemon, Mint, Pink pepper

Heart note:
Ginger, Nutmeg, Jasmine

Base note:
Incense, Vetiver, Cedar, Sandalwood, Patchouli, Labdanum, White musk

Olfactive Palette
Fragrance Family :
Woody Spicy

Top note:
Lavender, Bergamot, Lemon

Heart note:
Woody, Spicy, Orange blossom

Base note:
Light woods, Amber, Musk

Olfactive Palette
Fragrance Family :
Oriental Woody

Top note:
Bergamot, Cumin, Oud, Black pepper

Heart note:
Cedarwood, Incense, Jasmine, Orange

Base note:
Ambery, Musk, Patchouli, Tobacco, Tonka
