Client Brief
To complete the grooming for any occasion fragrance is a key part. The core of the brand was celebrating the traditions of India in the modern age. Be inspired by India but do not remain in the past. The fragrance range needs to complement the celebratory mood.
Solution
We used some of the most well known olfactive ingredients with a source strongly identified with Indian roots : Musk, Oud, Juniper Berries, Patchouli. These were the heroes and the authenticity was preserved using the highest quality of source ingredients and the composition was then created around them. The bottle and cap shape was chosen to be classic & timeless never flashy, ever so relevant.
Olfactive Palette
Fragrance Family :
Aromatic
Top notes:
Bergamot, Cardamom, Pineapple,
Orange, Lemon
Heart notes:
Violet, Rose, Myrrh, Lavender, Petitgrain
Base notes:
Patchouli, Vanilla, Vetiver,
Fir balsam, Coumarin
Olfactive Palette
Fragrance Family :
Oriental Woody
Top notes:
Bergamot, Ginger
Heart notes:
Amberwood, Wood, Oud
Base notes:
Patchouli, Vanilla
Olfactive Palette
Fragrance Family :
Musky
Top notes:
Aldehydic, Bergamot, Lavender
Heart notes:
Carnation, Jasmine, Vetiver
Base notes:
Ambery, Musk, Vanilla
Olfactive Palette
Fragrance Family :
Fresh Woody
Top notes:
Bergamot, Pink pepper, Black pepper
Heart notes:
Cedarwood, Nagarmotha, Floral
Base notes:
Vanilla, Maltol, Cashmeran, Patchouli