To take the spirit of the brand forward by interpreting each of the the brand values as a fragrance profile, and create a range that appeals to the 20-25 yr old in a distinctive olfactive language. The compositions were modern and sparkling with good sillage.

Fragrances: working with three different perfumers, we created original compositions and twisted a few popular profiles to make it our own creations. Shortlisted the final six after extensive focus group evaluation.
Packaging: Working with the brand design team we offered a solution that timeless in structure, use design to reflect the younger audience vibe of the brand and adhering to the tight budgetary guideline.