Client Brief
As India’s biggest retailer of Fine fragrances, Shoppers Stop has a robust footfall, and a deep understanding of consumer preferences. The mandate was to create a range that matched luxury fragrance experience in terms of juice and bottle. The brief was to introduce a comprehensive range of top selling “profiles” for men and women at a pocket friendly price point which does not compromise the olfactive experience.
Solution
Choice of International quality bottle set was the first tick. Post that an extensive search for profiles that are loved, but creations that are not poor cousins of their inspiration. After a period of 3 months which involved a massive pool of 40 profiles we selected 10 profiles for launch. Five more men. Five for women. Each with a high dosage to match performance similar to Luxury fragrances
Olfactive Palette
Fragrance Family :
Aromatic Citrus
Top notes:
Yuzu, Lemon, Mandarin, Orange, Cypress
Heart notes:
Lily of the Valley, Geranium, Cinnamon
Base notes:
Vetiver, Musk, Cedar and Amber
Olfactive Palette
Fragrance Family :
Woody
Top notes:
Orange, Grapefruit
Heart notes:
Pepper
Base notes:
Vetiver, Cedar, Patchouli
Olfactive Palette
Fragrance Family :
Fougere Spicy
Top notes:
Bergamot, Cardamom, Pineapple
Heart notes:
Cinnamon, Elemi, Lavender
Base notes:
Moss, Tonka, Vanilla
Olfactive Palette
Fragrance Family :
Woody Floral
Top notes:
Mandarin, Bergamot, Red fruits
Heart notes:
Violet, Lily of the valley, Orange blossom
Base notes:
Patchouli, Sandalwood, Vanilla, Coffee, Amberwood
Olfactive Palette
Fragrance Family :
White Floral
Top notes:
Orange, Lavender, Pear, Neroli
Heart notes:
Jasmine, Tuberose, Peach, Ginger
Base notes:
Cedarwood, Vanilla, Salicylates, Moss
Olfactive Palette
Fragrance Family :
Chypre Floral
Top notes:
Pear, Bergamot, Lemon
Heart notes:
Turkish rose, Rose de Mai, Jasmine
Base notes:
White musk, Vanilla, Amber