Client

Myntra, Dressberry

Product

Eau De Toilette

Services

Fragrance creation, Bottle & Cap
and decoration, Packaging

Client

Product

Services

Biba, Spelle

Eau de Parfum

Brand creation, Fragrance creation, Bottle & Cap shape, Design and Decoration, Packaging

Client Brief

The Biba customer bought western fragrances with Indian attire and accessories. We were tasked to create a new brand of fragrances that was truly global in its expression and values. While leveraging the trust and quality that she had in Biba we needed to offer a range that reflected an international mindset.

Solution

For bottles we partnered with a design house specialising in perfume bottle packaging. We creatively directed the entire process of development of branding. An exquisite range of luxury compositions happened after a guided tour of India by Master Perfumer John Stephen to get a better understanding of the fragrance nuances of the Indian woman.